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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Gammoh, Bashar S."
~subject:"Nachhaltige Entwicklung"
~subject:"Social web"
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Nachhaltige Entwicklung
Social web
Social Web
2
Advertising
1
Advertising effects
1
Avatars
1
Beziehungsmarketing
1
Brand image
1
Consumer behaviour
1
Facebook
1
Internet marketing
1
Konsumentenverhalten
1
Markenimage
1
Online retailing
1
Online-Handel
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Online-Marketing
1
Relationship marketing
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Social network
1
Soziales Netzwerk
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Twitter
1
Werbewirkung
1
Werbung
1
categorization tension
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mental schema
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online advertising
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online imagery
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product category knowledge
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self-brand personality match
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social networks
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Gammoh, Bashar S.
Huang, Chun-yao
2
Li, Ting
2
Liang, Ting-Peng
2
Thong, James Y. L.
2
Turban, Efraim
2
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1
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1
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1
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1
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1
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1
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1
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International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
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Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
2
Drivers and outcomes of brand relationship quality in the context of online social networks
Pentina, Iryna
;
Gammoh, Bashar S.
;
Zhang, Lixuan
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 63-86
Persistent link: https://www.econbiz.de/10009745720
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