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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Markenartikel"
~subject:"Theory"
~subject:"social media"
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Markenartikel
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Internet marketing
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International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
35
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
25
Information systems research : ISR
22
The journal of product & brand management
21
International journal of advertising : the review of marketing communications
20
The journal of brand management : an international journal
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Cogent business & management
17
International journal of technology marketing : IJTMkt
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of internet commerce
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
International journal of business information systems : IJBIS
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing management : MM
13
Journal of retailing and consumer services
13
Journal of strategic marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of hospitality marketing & management
12
Journal of promotion management : JPM
12
Health marketing quarterly
11
Journal of marketing
11
Psychology & marketing
11
Journal of management information systems : JMIS
10
International journal of market research
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing intelligence & planning
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Journal of travel and tourism marketing
8
Discussion paper
7
Journal of organizational computing and electronic commerce
7
Springer eBook Collection
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Administrative Sciences : open access journal
6
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ECONIS (ZBW)
11
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
3
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
4
Effects of companies' responses to consumer criticism in social media
Xia, Lan
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 73-99
Persistent link: https://www.econbiz.de/10009767393
Saved in:
5
Identifying implicit and explicit relationships through user activities in social media
Yang, Christopher C.
;
Tang, Xuning
;
Dai, Qizhi
;
Yang, …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 73-96
Persistent link: https://www.econbiz.de/10010247639
Saved in:
6
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
Saved in:
7
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
8
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
9
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
10
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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