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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Relationship marketing"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Social media marketing"
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Relationship marketing
Werbung
Internet marketing
40
Online-Marketing
40
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
18
Social web
18
Advertising effects
15
Werbewirkung
15
Online retailing
13
Online-Handel
13
Search engine
9
Suchmaschine
9
Viral marketing
9
Virales Marketing
9
E-commerce
8
Electronic Commerce
8
Advertising
7
Beziehungsmarketing
7
Theorie
6
Theory
6
Website
6
online advertising
6
Betrug
5
Fraud
5
Interactive media
5
Interaktive Medien
5
Game theory
4
Spieltheorie
4
online reviews
4
social media
4
Brand image
3
Confidence
3
Data Mining
3
Data mining
3
Experiment
3
Internet
3
Markenimage
3
Mobile communications
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14
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14
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English
14
Author
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Teng, Ching-I
2
Baum, Daniela
1
Bijmolt, Tammo H. A.
1
Chen, Lei
1
Chin, Wynne W.
1
Chiu, Shih-Wen
1
Chowa, Charles
1
Dai, Qizhi
1
Drossos, Dimitris A.
1
Egger, Marc
1
Fang, Jiaming
1
Fischbach, Kai
1
Gammoh, Bashar S.
1
Gensler, Sonja
1
Giaglis, George M.
1
Jiang, Ling
1
Jiménez, Fernando R.
1
King, Ruth C.
1
Klapper, Daniel
1
Lappas, Theodoros
1
Leeflang, Peter
1
Lekakos, George
1
Li, Yung-Ming
1
Lin, Lienfa
1
Luo, Xueming
1
Pelechrinis, Konstantinos
1
Phang, Chee Wei
1
Prybutok, Victor R.
1
Schilhavy, Richard A. M.
1
Schoder, Detlef
1
Song, Yiping
1
Spann, Martin
1
Tang, Xuning
1
Tseng, Fan-Chen
1
Vlachos, Pavlos A.
1
Völckner, Franziska
1
Wen, Chao
1
Wergin, Rand
1
Xia, Lan
1
Yang, Christopher C.
1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
106
International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
72
Journal of retailing and consumer services
67
Journal of marketing communications
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of promotion management : innovations in planning and applied research
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of advertising : the quarterly review of marketing communications
30
International journal of electronic marketing and retailing : IJEMR
28
Journal of advertising research
27
The journal of product & brand management
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Marketing intelligence & planning
23
Journal of internet commerce
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of promotion management : JPM
20
Journal of marketing
19
Cogent business & management
18
International journal of technology marketing : IJTMkt
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of brand management : an international journal
18
Asia Pacific journal of marketing and logistics
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Psychology & marketing
17
Technological forecasting & social change : an international journal
17
Business horizons
16
Journal of marketing research : JMR
16
Electronic commerce research
15
Journal of marketing management : MM
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of current issues and research in advertising
14
European journal of operational research : EJOR
13
Handbook of research on effective advertising strategies in the social media age
13
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ECONIS (ZBW)
14
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
4
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
5
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
6
Do customers identify with our website? : the effects of website identification on repeat purchase intention
King, Ruth C.
;
Schilhavy, Richard A. M.
;
Chowa, Charles
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10011497351
Saved in:
7
Carefulness matters : consumer responses to short message service advertising
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 525-550
Persistent link: https://www.econbiz.de/10011550943
Saved in:
8
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
9
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
10
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
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