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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Business-to-business marketing"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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International journal of electronic customer relationship management : IJECRM
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
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