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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~person:"Madhani, Pankaj M."
~subject:"Performance measurement"
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Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10009783496
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