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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
~subject:"Vietnam"
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Customer satisfaction
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Brand image
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Markenimage
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brand equity
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Bank
1
Beziehungsmarketing
1
Brand management
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CROs
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CRQ
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Communication
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Viet Nam
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cinema
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commitment
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customer relational outcome
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customer relationship quality
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loyalty
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Al-Wugayan, Adel A. A.
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Nguyen Phuc Nguyen
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Tran Thi Kim Phuong
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Tran Trung Vinh
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Vo Thi Quynh Nga
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International journal of electronic customer relationship management : IJECRM
Journal of business research : JBR
16
Cogent business & management
8
Journal of retailing and consumer services
6
International journal of internet marketing and advertising : IJIMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of marketing communications
4
The journal of product & brand management
4
Administrative Sciences : open access journal
3
International journal of sports marketing & sponsorship
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality and tourism insights
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Global business review
2
Handbook of research on integrating social media into strategic marketing
2
International journal of consumer studies
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of air transport management
2
Journal of hospitality marketing & management
2
Journal of marketing for higher education
2
Journal of promotion management : JPM
2
Journal of risk and financial management : JRFM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing i menedžment innovacij : m&mi
2
Marketing intelligence & planning
2
Pakistan journal of commerce and social sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Technological forecasting & social change : an international journal
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A.
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
Saved in:
2
The effect of social media communication on
brand
equity
through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
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