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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~subject:"Firm performance"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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International journal of electronic customer relationship management : IJECRM
Journal of business research : JBR
11
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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Indian journal of economics & business : IJEB
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International entrepreneurship and management journal
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International journal of Indian culture and business management : IJICBM
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International journal of electronic marketing and retailing : IJEMR
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International journal of sport management and marketing : IJSMM
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International journal of the economics of business
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International journal of wine business research
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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
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