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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
500
Konsumentenverhalten
500
Advertising effects
127
Werbewirkung
127
Advertising
114
Werbung
114
Online-Marketing
104
Online retailing
95
Online-Handel
95
Brand management
89
Markenführung
89
Social Web
70
Social web
70
Brand image
67
Markenimage
67
E-commerce
55
Electronic Commerce
55
Beziehungsmarketing
49
Relationship marketing
49
USA
47
Brand
46
Markenartikel
46
United States
45
Customer satisfaction
42
Kundenzufriedenheit
42
Einzelhandel
39
Retail trade
39
Viral marketing
33
Virales Marketing
33
Confidence
31
Vertrauen
31
Sales promotion
28
Verkaufsförderung
28
Emotion
25
Website
25
Dienstleistungsqualität
24
Service quality
24
India
22
Indien
21
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Article
104
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Article in journal
Aufsatz in Zeitschrift
104
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English
104
Author
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Al-Adwan, Ahmad Samed
2
Arli, Denni
2
Becerra, Enrique P.
2
Gautam, Vikas
2
Goldsmith, Ronald E.
2
McMillan, Sally J.
2
Park, Jae Hee
2
Singh, Nitish
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahern, Lee
1
Ahmed, Aun
1
Ahn, Euijin
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
An, Soontae
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Awan, Tahir Mumtaz
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Barbosa, Belem
1
Bellman, Steven
1
Bellur, Saraswathi
1
Benmamoun, Mamoun
1
Bernal, Jorge
1
Bertoncelj, Andrej
1
Bhat, Savita
1
Brettel, Malte
1
Broadbridge, Victoria
1
Brown, Cheryl O.
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of advertising research
Journal of promotion management : JPM
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
The journal of brand management : an international journal
30
Journal of marketing
29
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
104
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
6
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
7
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
8
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
9
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
10
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
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