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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Innovation adoption"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
Internet marketing
Consumer behaviour
246
Konsumentenverhalten
246
Online retailing
120
Online-Handel
120
E-commerce
78
Electronic Commerce
78
Online-Marketing
68
Beziehungsmarketing
60
Relationship marketing
60
Customer satisfaction
54
Kundenzufriedenheit
54
Social Web
54
Social web
54
Einzelhandel
42
Retail trade
42
Dienstleistungsqualität
35
Service quality
35
Viral marketing
33
Virales Marketing
33
Confidence
30
Vertrauen
30
Brand management
29
Markenführung
29
Website
29
Innovationsakzeptanz
26
Brand image
24
Markenimage
24
India
23
Indien
22
Internet
21
consumer behaviour
19
online shopping
17
Mobile Business
14
Mobile business
14
USA
14
trust
14
e-commerce
13
Advertising effects
12
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88
Conference paper
4
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4
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English
88
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Pei, Yilei
3
Al-Adwan, Ahmad Samed
2
Goldsmith, Ronald E.
2
Jacob, Jayanth
2
Li, Dandan
2
Lok, Peter
2
Sajad Rezaei
2
Swilley, Esther
2
Xue, Wanxin
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Adams, Carl
1
Ahmed, Aun
1
Akram, Umair
1
Akram, Zubair
1
Akrimi, Yosra
1
Alalwan, Ali Abdallah
1
Algharabat, Raed S.
1
Alhammad, Muna M.
1
Alhorani, Alaa
1
Alqahtani, Abdullah Saleh
1
Amarullah, Dudi
1
Amoroso, Donald L.
1
Amritesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Asano, Glenn
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Ayodele, Adeola A.
1
Balakrishnan, Janarthanan
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Becker, Laura
1
Bertoncelj, Andrej
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
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International journal of electronic marketing and retailing : IJEMR
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
224
Journal of retailing and consumer services
220
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of internet commerce
73
Journal of marketing communications
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
International journal of hospitality management
64
Technological forecasting & social change : an international journal
63
Cogent business & management
61
Journal of promotion management : innovations in planning and applied research
58
International journal of business information systems : IJBIS
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Electronic commerce research
48
The journal of product & brand management
46
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
42
International journal of technology marketing : IJTMkt
41
International journal of e-business research : an official publication of the Information Resources Management Association
37
Psychology & marketing
36
Journal of electronic commerce research : JECR
35
International journal of contemporary hospitality management
34
Information systems research : ISR
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of hospitality marketing & management
31
Tourism management : research, policies, practice
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Marketing intelligence & planning
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
28
Young consumers : insight and ideas for responsible marketers
28
Journal of international consumer marketing
27
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ECONIS (ZBW)
88
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion
Thomas-Francois, Kimberly
;
Somogyi, Simon
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10012669842
Saved in:
3
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
7
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
8
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
9
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
10
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
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