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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Handel"
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Markenartikel
Markenführung
Relationship marketing
Online retailing
139
Online-Handel
139
Consumer behaviour
114
Konsumentenverhalten
114
E-commerce
51
Electronic Commerce
51
Internet marketing
31
Online-Marketing
31
Customer satisfaction
27
Kundenzufriedenheit
27
Beziehungsmarketing
26
Website
26
Einzelhandel
25
Retail trade
25
Social Web
22
Social web
22
Bekleidung
20
Clothing
20
Dienstleistungsqualität
19
Service quality
19
online shopping
16
Confidence
15
Vertrauen
15
Fashion
14
Mode
14
e-commerce
13
India
12
USA
12
United States
12
Indien
11
Viral marketing
11
Virales Marketing
11
consumer behaviour
11
trust
9
Bekleidungsindustrie
8
Clothing industry
8
Distribution channel
8
Internet
8
Vertriebsweg
8
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Article
33
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Aufsatz in Zeitschrift
Article in journal
33
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English
33
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Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Anh Chi Phan
1
Arroyo-Cañada, Francisco-Javier
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bateman, Patrick J.
1
Bhatnagar, Amit
1
Bradshaw, Amanda S.
1
Cardoso, Margarida
1
Cazier, Joseph A.
1
Chandra, Bibhas
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Constantinides, Efthymios
1
Cretul, Matthew
1
Danbury, Annie
1
Deshwal, Pankaj
1
Dionísio, Pedro
1
Fan, Xiaoping
1
Fatima, Tayyba
1
Fodness, Dale
1
Fogel, Joshua A.
1
Ghose, Sanjoy
1
Goyal, Mehak
1
Grudecka, Anna Małgorzata
1
Ha Thu Nguyen
1
Ha, Young
1
Han, Jinhee
1
Im, Hyunjoo
1
Jacob, Jayanth
1
Jung, Na Young
1
Kader, Mohammad Shahidul
1
Kamble, Aakash
1
Kanthavanich, Poramate
1
Keillor, Bruce D.
1
Khalili, Hamidreza
1
Kim, Seeun
1
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International journal of electronic marketing and retailing : IJEMR
Journal of fashion marketing and management
Journal of retailing and consumer services
96
Journal of business research : JBR
46
Electronic commerce research
18
International journal of internet marketing and advertising : IJIMA
18
International journal of retail & distribution management
16
Journal of retailing
16
International journal of business information systems : IJBIS
15
Journal of internet commerce
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
International journal of retail and distribution management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of technology marketing : IJTMkt
9
Journal of electronic commerce research : JECR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing intelligence & planning
9
The international review of retail, distribution and consumer research
9
The journal of services marketing
9
The service industries journal
9
Cogent business & management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Information systems research : ISR
7
International journal of electronic business : IJEB
7
Technological forecasting & social change : an international journal
7
Transportation research / E : an international journal
7
International journal of hospitality management
6
International journal of production economics
6
International journal of production research
6
Journal of customer behaviour
6
Journal of management information systems : JMIS
6
Journal of open innovation : technology, market, and complexity
6
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ECONIS (ZBW)
33
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
3
How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
4
Omnichannel as a driver of digitalization : evidence from the emerging market in the fashion industry
Szozda, Natalia
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 905-923
Persistent link: https://www.econbiz.de/10014430527
Saved in:
5
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
6
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
7
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
8
How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen
;
Anh Chi Phan
;
Phuong Hien Nguyen
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014310029
Saved in:
9
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
10
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
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