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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Social web"
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Internet marketing
Social web
Brand management
145
Markenführung
145
Consumer behaviour
111
Konsumentenverhalten
111
Brand image
86
Markenimage
86
Brand
54
Markenartikel
53
Social Web
50
Online-Marketing
46
Beziehungsmarketing
37
Relationship marketing
37
Advertising effects
21
Werbewirkung
21
Social media
18
Viral marketing
12
Virales Marketing
12
Innovation
11
Marketing management
11
Marketingmanagement
11
Online retailing
9
Online-Handel
9
Einzelhandel
8
Retail trade
8
Brand equity
7
Confidence
7
New product development
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Vertrauen
7
Advertising
6
Brand extension
6
Branding
6
Customer satisfaction
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Kundenzufriedenheit
6
Markentransfer
6
Personality psychology
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Persönlichkeitspsychologie
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61
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Bernritter, Stefan F.
2
Eigenraam, Anniek W.
2
Fischer, Eileen
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Jiang, Lan
2
Johnen, Marius
2
Labrecque, Lauren I.
2
Schnittka, Oliver
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Smith, Andrew N.
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Verlegh, Peeter
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Al-Adwan, Ahmad Samed
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Ali, Omar
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Almeida, Stefânia Ordovás de
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Barros, Lucia S. G.
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Bell, Raoul
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Beukeboom, Camiel J.
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Botelho, Delane
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Brady, Michael K.
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Brodie, Roderick J.
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Buchner, Axel
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Buzeta, Cristian
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Carrete-Lucero, Lorena de la Paz
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Dahl, Darren W.
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International journal of electronic marketing and retailing : IJEMR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
Journal of business research : JBR
125
The journal of product & brand management
65
The journal of brand management : an international journal
63
International journal of internet marketing and advertising : IJIMA
59
Journal of retailing and consumer services
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
30
Journal of marketing communications
30
SpringerLink / Bücher
30
Journal of promotion management : innovations in planning and applied research
29
Business horizons
22
Journal of marketing management : MM
22
Journal of internet commerce
20
Marketing intelligence & planning
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of promotion management : JPM
17
Psychology & marketing
17
Journal of marketing
16
European journal of marketing : EJM
14
Journal of fashion marketing and management
14
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
13
European journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of strategic marketing
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Marketing theory
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
8
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
9
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
10
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
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