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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
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Search: subject:"Beziehungsmarketing"
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Konsumentenverhalten
Beziehungsmarketing
180
Relationship marketing
180
Consumer behaviour
89
Customer satisfaction
45
Kundenzufriedenheit
45
Internet marketing
31
Online-Marketing
31
Social Web
31
Social web
31
Dienstleistungsqualität
30
Service quality
30
E-commerce
24
Electronic Commerce
24
Online retailing
24
Online-Handel
24
Brand management
23
Lieferantenmanagement
23
Markenführung
23
Supplier relationship management
23
Customer value
16
Kundenwert
16
Confidence
15
Einzelhandel
15
Retail trade
15
Vertrauen
15
Brand image
13
Markenimage
13
USA
13
United States
13
customer satisfaction
13
Marketing management
11
Marketingmanagement
11
Salespeople
11
Verkaufspersonal
11
Viral marketing
11
Virales Marketing
11
B-to-B-Marketing
10
Business-to-business marketing
10
relationship marketing
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English
89
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Kumar, V.
4
Haws, Kelly L.
3
Palmatier, Robert W.
3
Bajpai, Naval
2
Bleier, Alexander
2
Das, Gopal
2
Fang, Eric
2
Ferraro, Rosellina
2
Hamilton, Ryan
2
Khare, Arpita
2
Kwak, Hyokjin
2
Liu, Yuping
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
Puzakova, Marina
2
Wieseke, Jan
2
You, Yanfen
2
Acharyulu, G. V. R. K.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Akrimi, Yosra
1
Al Haj Dawood, Emilia
1
Al Khasawneh, Mohammad Hamdi
1
Al Naimi, Husam
1
Al-Adwan, Ahmad Samed
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alavi, Sascha
1
Alhorani, Alaa
1
Allen, B. J.
1
Anh Chi Phan
1
Arroyo, Pilar
1
Aslam, Faheem
1
Aspara, Jaakko
1
Awan, Tahir Mumtaz
1
Ballings, Michel
1
Bateman, Patrick J.
1
Bechkoff, Jennifer R.
1
Belanche, Daniel
1
Bhardwaj, Preshth
1
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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ECONIS (ZBW)
89
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89
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
3
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
4
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
5
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
6
How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen
;
Anh Chi Phan
;
Phuong Hien Nguyen
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014310029
Saved in:
7
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
8
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
9
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
10
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
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