Platform exploitation : when service agents defect with customers from online service platforms
Year of publication: |
2022
|
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Authors: | Zhou, Qiang ; Allen, B. J. ; Gretz, Richard T. ; Houston, Mark B. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 105-125
|
Subject: | customer defection | disintermediation | hazard model | opportunism | service platforms | sharing economy | theories in use | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | Digitale Dienste | Web-based service | Share Economy | Sharing economy | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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