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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research"
~subject:"Konsumentenverhalten"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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Konsumentenverhalten
Viral marketing
E-commerce
91
Electronic Commerce
91
Consumer behaviour
58
Online retailing
52
Online-Handel
52
Internet marketing
40
Online-Marketing
40
Einzelhandel
24
Retail trade
24
e-commerce
24
Social Web
23
Social web
23
Website
19
Customer satisfaction
17
Kundenzufriedenheit
17
Beziehungsmarketing
16
Relationship marketing
16
Virales Marketing
16
Confidence
15
Vertrauen
15
Dienstleistungsqualität
12
Internet
12
Service quality
12
consumer behaviour
11
online shopping
11
trust
11
USA
8
India
7
Indien
7
United States
7
social media
7
Distribution channel
6
Vertriebsweg
6
retailing
6
Data protection
5
Datenschutz
5
online purchase intention
5
online retailing
5
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Online availability
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Undetermined
33
Type of publication
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Article
61
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
61
Language
All
English
61
Author
All
Bergiel, Blaise
2
Di Fatta, Davide
2
Hazari, Sunil
2
Mohd-Any, Amrul Asraf
2
Sethna, Beheruz N.
2
Abbate, Tindara
1
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Anh Chi Phan
1
Araujo, Priscila Graziele
1
Ardelet, Caroline
1
Arroyo-Cañada, Francisco Javier
1
Assimakopoulos, Costas
1
Atilgan, Kalender Özcan
1
Banerjee, Shrabastee
1
Bateman, Patrick J.
1
Bayindir, Murat
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Brandes, Leif
1
Bueno, Ricardo Luiz Pereira
1
Cardoso, Margarida
1
Cazier, Joseph A.
1
Chandra, Bibhas
1
Choudhary, Farah S.
1
Das, Gopal
1
Dellarocas, Chrysanthos
1
Dionísio, Pedro
1
Dominici, Gandolfo
1
Donthu, Naveen
1
Elsaid, Abdel Moneim M. K.
1
Erkan, Ismail
1
Evans, Chris
1
Ferrand, Brett
1
Ferreira, Kris Johnson
1
Fontalvo-Cerpa, Winston
1
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Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of marketing communications
Journal of marketing research
Journal of retailing and consumer services
157
Journal of business research : JBR
76
Electronic commerce research
55
Journal of internet commerce
55
Information systems research : ISR
43
International journal of e-business research : an official publication of the Information Resources Management Association
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of management information systems : JMIS
34
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of internet marketing and advertising : IJIMA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Electronic commerce research and applications
28
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of electronic commerce research : JECR
25
Cogent business & management
24
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
International journal of hospitality management
23
The international review of retail, distribution and consumer research
23
International journal of electronic commerce : IJEC
22
Journal of fashion marketing and management
20
International journal of consumer studies
19
International journal of electronic business
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
16
International journal of electronic customer relationship management : IJECRM
15
Journal of the Academy of Marketing Science
14
Journal of travel and tourism marketing
14
Electronic markets : the international journal on networked business
13
Global business review
13
International journal of production economics
13
European research studies
12
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Source
All
ECONIS (ZBW)
61
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1
Extremity bias in online reviews : the role of attrition
Brandes, Leif
;
Godes, David
;
Mayzlin, Dina
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 675-695
Persistent link: https://www.econbiz.de/10013389194
Saved in:
2
Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
Atilgan, Kalender Özcan
;
Bayindir, Murat
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10014309994
Saved in:
3
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen
;
Anh Chi Phan
;
Phuong Hien Nguyen
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014310029
Saved in:
6
Shopping orientations and its influence on online purchase intention : a study of young adults
Meppurath, Daly Paulose
;
Varghese, Roshna
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 105-135
Persistent link: https://www.econbiz.de/10012695462
Saved in:
7
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
Saved in:
8
The effect of country of origin on the perceived quality of e-services
Zhang, Zhuofan
;
Jiménez, Fernando R.
;
Yang, Shuang
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 411-424
Persistent link: https://www.econbiz.de/10014309988
Saved in:
9
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.
;
Sharma, Alka
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Saved in:
10
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
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