The effect of country of origin on the perceived quality of e-services
Year of publication: |
2022
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Authors: | Zhang, Zhuofan ; Jiménez, Fernando R. ; Yang, Shuang |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 4, p. 411-424
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Subject: | country of origin | perceived quality | electronic services | e-services | spillover effect | Dienstleistungsqualität | Service quality | Herkunftsbezeichnung | Designation of origin | Electronic Commerce | E-commerce | Spillover-Effekt | Spillover effect | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Kundenzufriedenheit | Customer satisfaction |
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