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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Springer eBook Collection"
~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
259
Consumer behaviour
258
Online-Marketing
245
Markenführung
171
Brand management
169
Social Web
162
Social web
162
Beziehungsmarketing
140
Relationship marketing
140
Marketing
134
Marketingmanagement
93
Marketing management
91
Markenimage
83
Werbewirkung
81
Brand image
80
Advertising effects
79
Online-Handel
77
Online retailing
76
Electronic Commerce
73
E-commerce
67
Werbung
62
Advertising
61
Viral marketing
59
Virales Marketing
58
Digitalisierung
49
Markenpolitik
49
Brand
46
Markenartikel
46
Deutschland
45
Einzelhandel
45
Kundenzufriedenheit
45
Customer satisfaction
44
Vertrieb
43
social media
43
Retail trade
42
Digitization
39
Germany
39
Physical distribution
38
Confidence
31
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Undetermined
165
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3
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Article
160
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64
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160
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160
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13
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6
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3
Lehrbuch
3
Collection of articles of several authors
1
Einführung
1
Handbook
1
Handbuch
1
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1
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Language
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English
194
German
30
Author
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Kreutzer, Ralf T.
6
Loureiro, Sandra Maria Correia
4
Adeola, Ogechi
3
Hinson, Robert
3
Martínez-López, Francisco J.
3
Sarmento, Eduardo Moraes
3
Al-Adwan, Ahmad Samed
2
Breuer, Markus
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Feng, Yang
2
Goldsmith, Ronald E.
2
Guerreiro, João Pedro Silva Martins
2
Guillory, Monica D.
2
Görlich, Daniel
2
Hazari, Sunil
2
Heiens, Richard A.
2
Holland, Heinrich
2
Hou, Jianwei
2
Ibrahim, Blend
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Kishore, Amit
2
Kollmann, Tobias
2
Lohtia, Ritu
2
Mathur, Manisha
2
Narayanaswamy, Ravi
2
Ozuem, Wilson
2
Rita, Paulo
2
Roblek, Vasja
2
Sethna, Beheruz N.
2
Sharma, Varinder M.
2
Shen, Fuyuan
2
Stewart, Kristin
2
Swilley, Esther
2
Teets, Jay M.
2
Wei, Lewen
2
Wei, Yujie
2
Xue, Fei
2
Zhou, Lijie
2
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Springer Fachmedien Wiesbaden
5
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Springer Gabler <Firma>
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Springer eBook Collection
Journal of business research : JBR
309
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
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ECONIS (ZBW)
224
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1
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224
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
(Over)eating with our eyes : an examination of mukbang influencer
marketing
and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
4
A comparison of lifestyle
marketing
and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
5
A strategic framework for non-intrusive mobile
marketing
campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
6
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
10
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
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