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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Internet marketing"
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Internet marketing
Brand management
8
Markenführung
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Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
5
Konsumentenverhalten
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Social Web
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Social web
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Brand
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Online-Marketing
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social media
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Deregulation
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Loureiro, Sandra Maria Correia
Sarmento, Eduardo Moraes
3
Al-Adwan, Ahmad Samed
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Feng, Yang
2
Goldsmith, Ronald E.
2
Guerreiro, João Pedro Silva Martins
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Guillory, Monica D.
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Hazari, Sunil
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Heiens, Richard A.
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Hou, Jianwei
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Ibrahim, Blend
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Kim, Eunyoung
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Kim, Mikyoung
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Kishore, Amit
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Lohtia, Ritu
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Mathur, Manisha
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Narayanaswamy, Ravi
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Rita, Paulo
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Roblek, Vasja
2
Sethna, Beheruz N.
2
Sharma, Varinder M.
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Shen, Fuyuan
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Stewart, Kristin
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Swilley, Esther
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Teets, Jay M.
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Wei, Lewen
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Wei, Yujie
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Xue, Fei
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Zhou, Lijie
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Ababneh, Bashar
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Abbasi, Amir Zaib
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Abou-Elgheit, Emad
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Acharyulu, G. V. R. K.
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Ahmed, Aun
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Akrimi, Yosra
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
4
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
2
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
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