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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Online-Handel"
~subject:"Social web"
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Internet marketing
Online-Handel
Social web
Brand management
143
Markenführung
143
Consumer behaviour
103
Konsumentenverhalten
103
Brand image
78
Markenimage
78
Social Web
50
Brand
47
Online-Marketing
47
Markenartikel
44
Beziehungsmarketing
36
Relationship marketing
36
Marketing management
20
Marketingmanagement
20
Advertising effects
18
Werbewirkung
18
Social media marketing
16
Facebook
11
Innovation
11
Branding
10
Advertising
9
Viral marketing
9
Virales Marketing
9
Werbung
9
Brand equity
8
New product development
8
Brand extension
7
Confidence
7
Einzelhandel
7
Markentransfer
7
Online retailing
7
Produktentwicklung
7
Retail trade
7
Vertrauen
7
Customer satisfaction
6
Kundenzufriedenheit
6
Corporate reputation
5
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61
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61
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English
61
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Minor, Michael
2
Peltier, James
2
Schultz, Don E.
2
Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
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Arroyo, Pilar
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1
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1
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1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chahal, Hardeep
1
Chandra, Bibhas
1
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1
Chauhan, Sandeep
1
Chen, Lihong
1
Chinelato, Flavia Braga
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1
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Dahl, Darren W.
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1
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1
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International journal of electronic marketing and retailing : IJEMR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
Journal of business research : JBR
129
Journal of retailing and consumer services
66
The journal of product & brand management
66
The journal of brand management : an international journal
65
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
SpringerLink / Bücher
31
International journal of advertising : the review of marketing communications
30
Journal of marketing communications
30
Journal of promotion management : innovations in planning and applied research
29
Business horizons
22
Journal of marketing management : MM
22
Journal of internet commerce
21
Marketing intelligence & planning
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of advertising research
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of fashion marketing and management
17
Journal of marketing
17
Journal of promotion management : JPM
17
Psychology & marketing
17
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Springer eBook Collection
15
European journal of marketing
12
Innovatives Markenmanagement
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of strategic marketing
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of electronic commerce research : JECR
11
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ECONIS (ZBW)
61
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
4
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
5
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
6
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
7
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
8
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
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