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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of retailing"
~subject:"Social Web"
~subject:"Viral marketing"
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Social Web
Viral marketing
Personalization
18
Personalisierung
13
Consumer behaviour
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8
Online-Handel
8
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7
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7
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electronic word-of-mouth
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Alhoqail, Saad
1
Araujo, Priscila Graziele
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Biswas, Abhijit
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Bueno, Ricardo Luiz Pereira
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Cho, Hyun Young
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Decker, Reinhold
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Floyd, Kristopher
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International journal of electronic marketing and retailing : IJEMR
Journal of retailing
Tourism management : research, policies, practice
17
International journal of hospitality management
15
Electronic commerce research
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of business research : JBR
14
Journal of retailing and consumer services
11
Journal of management information systems : JMIS
10
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Information systems research : ISR
7
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Tourism management perspectives : TMP
5
Electronic commerce research and applications
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of production research
3
Journal of international consumer marketing
3
MIS quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
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Psychology & marketing
3
The Cornell hospitality quarterly
3
Asia Pacific journal of marketing and logistics
2
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
2
Die Produktivität von Musikkulturen
2
Electronic markets : the international journal on networked business
2
European journal of marketing
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ECONIS (ZBW)
6
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1
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
2
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
3
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
4
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
5
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
6
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
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