Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Xiaoyue Wu, Liyin Jin, Qian Xu
| Year of publication: |
2021
|
|---|---|
| Authors: | Wu, Xiaoyue ; Jin, Liyin ; Xu, Qian |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 2, p. 238-250
|
| Subject: | Online review | Perceived expertise | Persuasion | Product recommendation | Rating variance | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Personalisierung | Personalization | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.05.006 [DOI] |
| Classification: | M31 - Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648995