//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Marketingmanagement
Social web
Brand management
101
Markenführung
101
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
56
Markenimage
56
Brand
35
Markenartikel
34
Beziehungsmarketing
20
Relationship marketing
20
Social Web
20
Online-Marketing
17
Advertising effects
12
Werbewirkung
12
Marketing management
11
Innovation
10
Einzelhandel
7
New product development
7
Retail trade
7
Brand extension
6
Markentransfer
6
Online retailing
6
Online-Handel
6
Produktentwicklung
6
Customer satisfaction
5
Handelsmarke
5
India
5
Indien
5
Kundenzufriedenheit
5
Store brand
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Brand equity
4
Branding
4
Confidence
4
Corporate reputation
4
more ...
less ...
Online availability
All
Undetermined
21
Free
1
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Language
All
English
32
Author
All
Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Aravindakshan, Ashwin
1
Arroyo, Pilar
1
Ballings, Michel
1
Barone, Michael J.
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chandra, Bibhas
1
Chandrasekaran, Deepa
1
Chauhan, Sandeep
1
Chen, Lihong
1
Dahl, Darren W.
1
Deshmukh, Siddharth
1
Eisend, Martin
1
Ersoy, Ayse Begum
1
Fan, Xiaoping
1
Fischer, Eileen
1
Gautam, Vikas
1
Giebelhausen, Michael D.
1
Greene, Mallik
1
Grohmann, Bianca
1
Gruner, Richard L.
1
Hanson, Sara
1
Haverila, Kai
1
Haverila, Matti J.
1
Homburg, Christian
1
Hong, Soonkwan
1
Houston, Mark B.
1
Ishihara, Masakazu
1
Jacob, Jayanth
1
Janmohammadi, Mahshid
1
Jewell, Robert D.
1
Jiang, Lan
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of business research : JBR
166
The journal of brand management : an international journal
106
The journal of product & brand management
96
Journal of retailing and consumer services
76
International journal of internet marketing and advertising : IJIMA
59
SpringerLink / Bücher
45
Journal of marketing communications
43
European journal of marketing : EJM
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing management : MM
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
34
Journal of promotion management : innovations in planning and applied research
34
Journal of strategic marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Business horizons
26
Marketing intelligence & planning
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of marketing
25
Cogent business & management
22
Journal of promotion management : JPM
22
Tourism management : research, policies, practice
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of advertising research
21
Journal of internet commerce
21
Springer eBook Collection
20
Psychology & marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
International journal of hospitality management
17
Journal of global marketing
16
Journal of fashion marketing and management
15
European journal of marketing
14
Marketing theory
14
Technological forecasting & social change : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of consumer studies
13
International marketing review
13
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
2
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
3
What brand do I use for my new product? : the impact of new product
branding
decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
4
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
7
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
8
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
9
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
10
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->