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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Proceedings series / American Marketing Association"
~subject:"Internet marketing"
~subject:"Marketingtheorie"
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Internet marketing
Marketingtheorie
Marketing management
18
Marketingmanagement
18
Marketing
7
Marketing theory
6
Online-Marketing
5
International marketing
4
Internationales Marketing
4
Selling
4
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4
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3
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3
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2
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Akroush, Mamoun N.
1
Asoub, Ashraf N.
1
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Hartline, Michael
1
Heiens, Richard A.
1
Henderson, Geraldine Rosa
1
Janmohammadi, Mahshid
1
Kumar, Vikas
1
LeClair, Debbie Thorne
1
Mahadin, Bushra K.
1
Mathieu, Richard G.
1
Mittal, Saurabh
1
Moore, Marian C.
1
Narayanaswamy, Ravi
1
Nuseir, Mohammed T.
1
Pechmann, Connie
1
Scheer, Lisa K.
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American Marketing Association
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1
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Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
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International journal of electronic marketing and retailing : IJEMR
Proceedings series / American Marketing Association
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
SpringerLink / Bücher
21
International journal of internet marketing and advertising : IJIMA
20
Journal of marketing management : MM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of strategic marketing
17
Journal of the Academy of Marketing Science
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of marketing communications
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Marketing intelligence & planning
11
Springer eBook Collection
11
The journal of business & industrial marketing
11
Legends in marketing
10
European journal of marketing : EJM
8
European research studies
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Business horizons
7
International journal of advertising : the review of marketing communications
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing theory
7
Marketing theory and applications
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Journal of advertising research
6
Journal of historical research in marketing
6
Journal of marketing education : JME
6
Journal of retailing and consumer services
6
The impact of theory on representations of the consumer and the marketing organisation
6
The marketing review
6
Australasian marketing journal
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
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ECONIS (ZBW)
11
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1
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
2
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
3
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
4
The relationship between the e-marketing mix strategies and organisational performance : an empirical investigation of international organisations in Jordan
Akroush, Mamoun N.
;
Nuseir, Mohammed T.
;
Asoub, Ashraf N.
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 317-351
Persistent link: https://www.econbiz.de/10003863799
Saved in:
5
Identifying how determinants impact security-based open source software project success using rule induction
Wray, Barry A.
;
Mathieu, Richard G.
;
Teets, Jay M.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003863810
Saved in:
6
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
7
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
8
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
9
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
10
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
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