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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Haverila, Kai"
~subject:"Social Web"
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Haverila, Kai
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International journal of electronic marketing and retailing : IJEMR
The journal of brand management : an international journal
Journal of marketing analytics : JMA
2
Journal of consumer marketing
1
Journal of internet commerce
1
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Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
2
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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