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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Markenführung
Consumer behaviour
54
Konsumentenverhalten
54
Relationship marketing
52
Brand management
37
Brand loyalty
36
Brand
29
Markenartikel
29
Brand image
28
Markenimage
28
Markentreue
27
Customer satisfaction
24
Kundenzufriedenheit
24
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
Confidence
7
Einzelhandel
7
Online retailing
7
Online-Handel
7
Retail trade
7
Vertrauen
7
Dienstleistungsqualität
6
E-commerce
6
Electronic Commerce
6
Service quality
6
loyalty
6
Product quality
5
Produktqualität
5
Brand identification
4
Customer integration
4
Customer retention
4
Emotion
4
Kundenbindung
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Structural equation model
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54
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Guzman, Francisco
2
Vera, Jorge
2
Ahmad, Alaeddin Mohammad Khalaf
1
Al Khasawneh, Mohammad Hamdi
1
Al Naimi, Husam
1
Al-Adwan, Ahmad Samed
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Alhorani, Alaa
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Cardoso, Margarida
1
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Coelho, Filipe
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International journal of electronic marketing and retailing : IJEMR
The journal of product & brand management
Journal of retailing and consumer services
179
Journal of business research : JBR
120
International journal of hospitality management
66
Journal of travel and tourism marketing
49
Journal of hospitality marketing & management
43
Cogent business & management
42
The journal of brand management : an international journal
39
The service industries journal
39
The journal of services marketing
36
Tourism management : research, policies, practice
36
Asia Pacific journal of marketing and logistics
33
International journal of contemporary hospitality management
29
Journal of strategic marketing
29
Journal of the Academy of Marketing Science
29
Services marketing quarterly
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Service business
24
European journal of marketing : EJM
23
The international journal of bank marketing : IJBM
23
Marketing intelligence & planning
22
The international review of retail, distribution and consumer research
22
Journal of retailing
21
Tourism management perspectives : TMP
21
Australasian marketing journal
20
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of Asian finance, economics and business : JAFEB
20
Marketing letters : a journal of research in marketing
20
International journal of retail & distribution management
19
Journal of marketing analytics : JMA
19
The TQM journal : the international review of organizational improvement
19
The journal of business & industrial marketing
19
Journal of Islamic marketing
18
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
18
International journal of internet marketing and advertising : IJIMA
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
International journal of electronic customer relationship management : IJECRM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
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ECONIS (ZBW)
54
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1
Gamify, engage, build
loyalty
: exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand
loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
3
Role of corporate social responsibility authenticity in developing perceived brand
loyalty
: a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
4
Interactive effects of self-congruity and need for uniqueness on brand
loyalty
via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
5
Influence of
loyalty
programmes on satisfaction and retail store
loyalty
Deepa, S.
;
Chitramani, P.
- In:
International journal of electronic marketing and …
6
(
2014
)
2
,
pp. 89-111
Persistent link: https://www.econbiz.de/10011347648
Saved in:
6
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
9
How does involvement build
loyalty
towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen
;
Anh Chi Phan
;
Phuong Hien Nguyen
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014310029
Saved in:
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