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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Search: subject:"branding"
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Konsumentenverhalten
Social web
Brand management
411
Markenführung
411
Consumer behaviour
311
Brand image
295
Markenimage
295
Brand
202
Markenartikel
200
Beziehungsmarketing
107
Relationship marketing
107
Social Web
68
Internet marketing
57
Online-Marketing
57
Advertising effects
35
Brand loyalty
35
Werbewirkung
35
Marketing management
34
Marketingmanagement
34
Emotion
32
Luxury goods
29
Luxusgüter
29
Markentreue
27
Social media
25
USA
23
Corporate Social Responsibility
22
Corporate social responsibility
22
United States
21
Viral marketing
21
Virales Marketing
21
Confidence
20
Vertrauen
20
Corporate reputation
19
Firmenimage
19
Personality psychology
17
Persönlichkeitspsychologie
17
Brand extension
16
Brand love
16
Customer integration
16
Customer satisfaction
16
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Undetermined
209
Free
10
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Article
318
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4
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Article in journal
322
Aufsatz in Zeitschrift
322
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
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English
322
Author
All
Guzman, Francisco
10
Fetscherin, Marc
4
Hegner, Sabrina
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Chandra, Bibhas
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Jevons, Colin
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
Kumar, Sumit
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Michaelidou, Nina
2
Odoom, Raphael
2
Pinto, Diego Costa
2
Roy, Subhadip
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
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Published in...
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International journal of electronic marketing and retailing : IJEMR
The journal of product & brand management
Journal of business research : JBR
427
The journal of brand management : an international journal
288
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
63
Journal of promotion management : innovations in planning and applied research
62
Journal of marketing management : MM
61
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
57
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Journal of promotion management : JPM
50
International marketing review
49
Journal of marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
Journal of strategic marketing
47
Cogent business & management
46
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
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ECONIS (ZBW)
322
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1
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10
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322
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
7
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
8
Mapping the sustainability
branding
field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
9
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
10
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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