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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"lit"
~language:"msa"
~person:"Khare, Arpita"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Beziehungsmarketing
2
India
2
Indien
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Konsumentenverhalten
2
Relationship marketing
2
Brand image
1
Brand management
1
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coupon proneness
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perceived brand parity
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Khare, Arpita
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4
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3
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3
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3
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International journal of electronic marketing and retailing : IJEMR
International journal of business competition and growth : IJBCG
10
Journal of international consumer marketing
7
Journal of fashion marketing and management
4
Journal of global marketing
4
International journal of Indian culture and business management
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of retail and distribution management
1
Journal of Asia Pacific business
1
Journal of Indian business research
1
Journal of consumer marketing
1
Journal of financial services marketing : JFSM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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1
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
2
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
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