Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Preshth Bhardwaj, Gopal Das and Arpita Khare (Indian Institute of Management Rohtak, M.D. University Campus, Rohtak Haryana, India)
| Year of publication: |
2015
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|---|---|
| Authors: | Bhardwaj, Preshth ; Das, Gopal ; Khare, Arpita |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 6.2015, 3, p. 194-213
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| Subject: | perceived brand parity | PBP | coupon proneness | SP | perceived brand trust | PBT | purchase decision involvement | PDI | Indian retail | Indien | India | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Vertrauen | Confidence | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523761