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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
170
Konsumentenverhalten
170
Online retailing
84
Online-Handel
84
E-commerce
47
Electronic Commerce
47
Internet marketing
47
Social Web
39
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
34
Kundenzufriedenheit
34
Einzelhandel
33
Retail trade
33
Brand management
23
Dienstleistungsqualität
22
Confidence
21
Vertrauen
21
Viral marketing
20
Virales Marketing
20
consumer behaviour
19
India
18
Website
18
Indien
17
Markenimage
16
online shopping
16
USA
13
e-commerce
13
trust
13
Advertising effects
11
Innovation adoption
11
Innovationsakzeptanz
11
United States
11
Werbewirkung
11
Internet
10
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96
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Article in journal
Article
Conference proceedings
Festschrift
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
96
Language
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English
96
Author
All
Al-Adwan, Ahmad Samed
2
Chandra, Bibhas
2
Goldsmith, Ronald E.
2
Hazari, Sunil
2
Khare, Arpita
2
Kumar, Sumit
2
Limbu, Yam B.
2
Mohd-Any, Amrul Asraf
2
Sethna, Beheruz N.
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Akrimi, Yosra
1
Al Haj Dawood, Emilia
1
Al Khasawneh, Mohammad Hamdi
1
Al Mamun, Md.
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alefpour Tarakameh, Maryam
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Anh Chi Phan
1
Ansari, Manouchehr
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Ashour, Laila
1
Aslam, Faheem
1
Assimakopoulos, Costas
1
Awan, Tahir Mumtaz
1
Babu, P. Praveen
1
Bajpai, Naval
1
Barbosa, Belem
1
Bateman, Patrick J.
1
Becerra, Enrique P.
1
Belanche, Daniel
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
787
Journal of retailing and consumer services
701
The journal of product & brand management
312
International journal of hospitality management
307
The journal of brand management : an international journal
299
Psychology & marketing
192
Asia Pacific journal of marketing and logistics
166
Journal of marketing communications
166
International journal of internet marketing and advertising : IJIMA
153
Journal of travel and tourism marketing
138
The journal of services marketing
134
International journal of contemporary hospitality management
131
Cogent business & management
130
European journal of marketing : EJM
128
International journal of advertising : the review of marketing communications
127
Journal of hospitality marketing & management
125
Marketing intelligence & planning
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Journal of international consumer marketing
111
International journal of consumer studies
108
Journal of promotion management : innovations in planning and applied research
107
Journal of strategic marketing
106
Journal of marketing
102
Journal of the Academy of Marketing Science
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The service industries journal
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Journal of marketing management : MM
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Technological forecasting & social change : an international journal
91
The journal of consumer marketing
91
Journal of internet commerce
90
Journal of global marketing
89
Tourism management : research, policies, practice
88
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
86
Marketing letters : a journal of research in marketing
86
Journal of fashion marketing and management
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
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Source
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ECONIS (ZBW)
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
4
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
5
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
6
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
7
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
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8
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
9
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
10
Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation
Karamchandani, Shikha
;
Mehta, Anushree
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
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