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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Communication"
~subject:"Online-Marketing"
~subject:"United States"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Communication
Online-Marketing
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Social Web
3
Social web
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
Customer integration
2
Internet marketing
2
Kundenintegration
2
USA
2
Advertising
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Advertising effects
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Beziehungsmarketing
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Brand
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Brand management
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Confidence
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Consumer behaviour
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International marketing
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Internationales Marketing
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Internet
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Konsumentenverhalten
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Korea
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Markenartikel
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Markenführung
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Q-method
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Relationship marketing
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South Korea
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Vertrauen
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Virales Marketing
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blog effectiveness
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blogs
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Arbeitspapier
Aufsatz in Zeitschrift
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Donthu, Naveen
1
Ellonen, Hanna-Kaisa
1
Guillory, Monica D.
1
Kosonen, Miia
1
Lohtia, Ritu
1
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International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
6
Public choice
6
Psychology & marketing
5
Journal of organizational computing and electronic commerce
4
Business horizons
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the quarterly review of marketing communications
3
JMM : the international journal on media management
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of management information systems : JMIS
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / National Bureau of Economic Research, Inc.
3
Corporate communications : an international journal
2
Economic research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic customer relationship management : IJECRM
2
International journal of information technology and management : IJITM
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of communication management : an international journal
2
Journal of fashion marketing and management
2
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of knowledge management
2
Journal of marketing communications
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
2
Treat your customers as equals : fostering customer collaboration through social media
Ellonen, Hanna-Kaisa
;
Kosonen, Miia
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10009234918
Saved in:
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