Treat your customers as equals : fostering customer collaboration through social media
Year of publication: |
2010
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Authors: | Ellonen, Hanna-Kaisa ; Kosonen, Miia |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 3, p. 221-240
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Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies |
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