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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Innovation adoption"
~subject:"Internet marketing"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
Internet marketing
Markenimage
Consumer behaviour
170
Konsumentenverhalten
170
Online retailing
84
Online-Handel
84
E-commerce
47
Electronic Commerce
47
Online-Marketing
47
Social Web
39
Social web
39
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
34
Kundenzufriedenheit
34
Einzelhandel
33
Retail trade
33
Brand management
23
Markenführung
23
Dienstleistungsqualität
22
Service quality
22
Confidence
21
Vertrauen
21
Viral marketing
20
Virales Marketing
20
consumer behaviour
19
India
18
Website
18
Indien
17
Brand image
16
online shopping
16
USA
13
e-commerce
13
trust
13
Advertising effects
11
Innovationsakzeptanz
11
United States
11
Werbewirkung
11
Internet
10
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Undetermined
35
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Article
65
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Article in journal
Aufsatz in Zeitschrift
65
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English
65
Author
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Al-Adwan, Ahmad Samed
2
Goldsmith, Ronald E.
2
Khare, Arpita
2
Sajad Rezaei
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alalwan, Ali Abdallah
1
Alefpour Tarakameh, Maryam
1
Algharabat, Raed S.
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Ansari, Manouchehr
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bajpai, Naval
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Bhardwaj, Preshth
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chandra, Bibhas
1
Chanongkorn Kuntonbutr
1
Chauhan, Sandeep
1
Chen, Lihong
1
Daoud, Mohammad
1
Das, Gopal
1
Davis, Katie
1
Deependra Singh
1
Deshmukh, Siddharth
1
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Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
549
Journal of retailing and consumer services
415
The journal of product & brand management
260
The journal of brand management : an international journal
227
International journal of internet marketing and advertising : IJIMA
134
Journal of marketing communications
132
Psychology & marketing
131
Asia Pacific journal of marketing and logistics
126
International journal of hospitality management
119
International journal of advertising : the review of marketing communications
99
Cogent business & management
97
Journal of international consumer marketing
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
European journal of marketing : EJM
88
Journal of promotion management : innovations in planning and applied research
87
International journal of consumer studies
83
Journal of internet commerce
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Technological forecasting & social change : an international journal
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Journal of global marketing
74
The journal of consumer marketing
74
Journal of marketing
73
Journal of strategic marketing
72
Marketing intelligence & planning
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of travel and tourism marketing
65
International journal of business information systems : IJBIS
62
Marketing letters : a journal of research in marketing
61
International marketing review
59
Journal of fashion marketing and management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of promotion management : JPM
57
International journal of advertising : the quarterly review of marketing communications
56
International journal of contemporary hospitality management
56
Journal of hospitality marketing & management
55
Journal of the Academy of Marketing Science
55
Journal of marketing management : MM
53
Tourism management : research, policies, practice
53
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ECONIS (ZBW)
65
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion
Thomas-Francois, Kimberly
;
Somogyi, Simon
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10012669842
Saved in:
3
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
4
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
5
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
6
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
7
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
8
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
9
Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation
Karamchandani, Shikha
;
Mehta, Anushree
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
Saved in:
10
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
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