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~isPartOf:"International journal of enterprise information systems : an official publication of the Information Resources Management Association"
~isPartOf:"The journal of product & brand management"
~subject:"Art-based management approach"
~subject:"India"
~subject:"USA"
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Art-based management approach
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Consumer behaviour
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
The journal of product & brand management
Qualitative Market Research: An International Journal
2
Qualitative market research : an international journal
2
CSR and sustainability in the public sector
1
Electronic markets : the international journal on networked business
1
Health marketing quarterly
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International journal of business information systems : IJBIS
1
International journal of management concepts and philosophy : IJMCP
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International small business journal : researching entrepreneurship
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Journal of Product & Brand Management
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Journal of family business strategy
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The Asian Journal of Shipping and Logistics
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ECONIS (ZBW)
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Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
3
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Using institutional theory in enterprise systems research : developing a
conceptual
model
from a literature review
Svejvig, Per
- In:
International journal of enterprise information systems …
9
(
2013
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10009763926
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