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~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International journal of market research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Filieri, Raffaele"
~person:"Paul, Justin"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"International marketing"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
International marketing
Soziale Integration
Konsumentenverhalten
52
Cultural identity
16
Kulturelle Identität
16
Globalization
15
Globalisierung
14
Social Web
13
Social web
13
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Bibliometrics
10
Bibliometrie
10
Ethnic group
9
Ethnische Gruppe
9
Welt
9
World
9
Internet marketing
8
Online-Marketing
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Digitalisierung
7
Digitization
7
Internationales Marketing
7
National culture
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Nationalkultur
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China
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Viral marketing
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Virales Marketing
6
Acculturation
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Brand
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Luxury goods
5
Luxusgüter
5
Relationship marketing
5
Social integration
5
Social media
5
Beziehungsmarketing
4
Canada
4
Cosmopolitanism
4
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38
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53
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Article in journal
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53
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English
Spanish
Author
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Cleveland, Mark
Filieri, Raffaele
Paul, Justin
Yang, Zhiyong
Laroche, Michel
35
Ko, Eunju
23
Diamantopoulos, Adamantios
18
Phau, Ian
16
Sharma, Piyush
15
Valette-Florence, Pierre
15
Septianto, Felix
14
Pereira, Vijay
13
Shukla, Paurav
13
Teng, Lefa
13
Bartikowski, Boris
12
Seo, Yuri
12
Chebat, Jean-Charles
11
Richard, Marie-Odile
11
Veloutsou, Cleopatra
11
Vrontis, Demetris
11
Balaji, M. S.
10
Beatty, Sharon E.
10
Christodoulides, George
10
Dwivedi, Yogesh Kumar
10
Papadopoulos, Nicolas G.
10
Wagner, Udo
10
Wang, Cheng Lu
10
Behl, Abhishek
9
Japutra, Arnold
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Balabanis, George
8
Choi, Jeonghye
8
Khare, Arpita
8
Liu, Martin J.
8
Mattila, Anna S.
8
Roy, Rajat
8
Walsh, Gianfranco
8
Arslanagic-Kalajdzic, Maja
7
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International journal of entrepreneurial behavior & research
International journal of market research
International marketing review
Journal of business research : JBR
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of retailing and consumer services
13
Psychology & marketing
6
International journal of consumer studies
5
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism management : research, policies, practice
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of international marketing
2
Journal of marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East-West business
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
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All
ECONIS (ZBW)
53
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53
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1
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
9
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
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