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~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Filieri, Raffaele"
~person:"Paul, Justin"
~person:"Pereira, Vijay"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"International marketing"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
International marketing
Soziale Integration
Konsumentenverhalten
51
Globalization
17
Cultural identity
16
Globalisierung
16
Kulturelle Identität
16
Bibliometrics
15
Bibliometrie
15
Brand management
13
Markenführung
13
Social Web
13
Social web
13
Brand image
11
Markenimage
11
Welt
10
World
10
Digitalisierung
9
Digitization
9
Ethnic group
9
Ethnische Gruppe
9
Innovation
9
Internationales Marketing
9
China
8
India
8
Internet marketing
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Online-Marketing
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Emerging economies
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National culture
7
Nationalkultur
7
Viral marketing
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Virales Marketing
7
Coronavirus
6
Relationship marketing
6
Systematic literature review
6
Acculturation
5
Beziehungsmarketing
5
Bibliometric analysis
5
Brand
5
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Undetermined
45
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59
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Article in journal
Aufsatz in Zeitschrift
59
Language
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English
Spanish
Author
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Cleveland, Mark
Filieri, Raffaele
Paul, Justin
Pereira, Vijay
Yang, Zhiyong
Laroche, Michel
35
Ko, Eunju
23
Diamantopoulos, Adamantios
18
Phau, Ian
15
Sharma, Piyush
15
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Shukla, Paurav
12
Teng, Lefa
12
Chebat, Jean-Charles
11
Richard, Marie-Odile
11
Seo, Yuri
11
Septianto, Felix
11
Balaji, M. S.
10
Beatty, Sharon E.
10
Dwivedi, Yogesh Kumar
10
Papadopoulos, Nicolas G.
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Wagner, Udo
10
Behl, Abhishek
9
Christodoulides, George
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Wang, Cheng Lu
9
Balabanis, George
8
Choi, Jeonghye
8
Khare, Arpita
8
Liu, Martin J.
8
Roy, Rajat
8
Walsh, Gianfranco
8
Arslanagic-Kalajdzic, Maja
7
Calantone, Roger J.
7
Donthu, Naveen
7
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Published in...
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International journal of entrepreneurial behavior & research
International marketing review
Journal of business research : JBR
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of retailing and consumer services
13
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
International journal of consumer studies
5
International journal of Indian culture and business management
4
Business strategy and the environment
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Tourism management : research, policies, practice
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of human resource management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international management
2
Journal of marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
British journal of management
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Human resource management
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of business governance & ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of manpower
1
International studies of management and organization
1
Journal of East-West business
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
59
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59
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date (oldest first)
1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
5
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
8
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
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