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~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Filieri, Raffaele"
~person:"Paul, Justin"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"International marketing"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
International marketing
Soziale Integration
Konsumentenverhalten
46
Cultural identity
16
Kulturelle Identität
16
Globalization
15
Globalisierung
14
Social Web
12
Social web
12
Brand management
11
Markenführung
11
Bibliometrics
9
Bibliometrie
9
Brand image
9
Ethnic group
9
Ethnische Gruppe
9
Markenimage
9
Welt
9
World
9
Digitalisierung
7
Digitization
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Internationales Marketing
7
Internet marketing
7
National culture
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Nationalkultur
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Online-Marketing
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China
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Viral marketing
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Virales Marketing
6
Acculturation
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Brand
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Luxury goods
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Luxusgüter
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Relationship marketing
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Social integration
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Social media
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Beziehungsmarketing
4
Canada
4
Cosmopolitanism
4
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Article in journal
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47
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Spanish
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Cleveland, Mark
Filieri, Raffaele
Paul, Justin
Yang, Zhiyong
Laroche, Michel
35
Ko, Eunju
23
Diamantopoulos, Adamantios
18
Phau, Ian
15
Sharma, Piyush
15
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Pereira, Vijay
12
Shukla, Paurav
12
Teng, Lefa
12
Chebat, Jean-Charles
11
Richard, Marie-Odile
11
Seo, Yuri
11
Septianto, Felix
11
Balaji, M. S.
10
Beatty, Sharon E.
10
Dwivedi, Yogesh Kumar
10
Papadopoulos, Nicolas G.
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Wagner, Udo
10
Behl, Abhishek
9
Christodoulides, George
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Wang, Cheng Lu
9
Balabanis, George
8
Choi, Jeonghye
8
Khare, Arpita
8
Liu, Martin J.
8
Roy, Rajat
8
Walsh, Gianfranco
8
Arslanagic-Kalajdzic, Maja
7
Calantone, Roger J.
7
Donthu, Naveen
7
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International journal of entrepreneurial behavior & research
International marketing review
Journal of business research : JBR
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of retailing and consumer services
13
Psychology & marketing
6
International journal of consumer studies
5
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Tourism management : research, policies, practice
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
47
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41
Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
Saved in:
42
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Saved in:
43
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
44
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
45
A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile
;
Chebat, Jean-Charles
;
Yang, Zhiyong
; …
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 926-934
Persistent link: https://www.econbiz.de/10008652213
Saved in:
46
Migration and materialism : the roles of ethnic identity, religiosity, and generation
Cleveland, Mark
;
Chang, William
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 963-971
Persistent link: https://www.econbiz.de/10003887580
Saved in:
47
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Saved in:
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