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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of family business management : JFBM"
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Brand management
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literature review
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International journal of entrepreneurship and small business
Journal of family business management : JFBM
The journal of brand management : an international journal
10
The journal of product & brand management
7
Journal of business research : JBR
6
International review on public and non-profit marketing
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European journal of marketing
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International journal of consumer studies
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Athens journal of business & economics : AJBE
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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International journal of services technology and management
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International journal of sport management and marketing : IJSMM
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Journal of Brand Management
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Journal of Family Business Management
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Journal of fashion marketing and management
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Journal of international marketing
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Journal of internet commerce
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David by Goliath : what is co-branding and what is in it for SMEs
Chiambaretto, Paul
;
Gurău, Călin
- In:
International journal of entrepreneurship and small business
31
(
2017
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10011731157
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Brand management research in family firms : a structured review and suggestions for further research
Beck, Susanne
- In:
Journal of family business management : JFBM
6
(
2016
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10011625328
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