Brand management research in family firms : a structured review and suggestions for further research
Susanne Beck
| Year of publication: |
2016
|
|---|---|
| Authors: | Beck, Susanne |
| Published in: |
Journal of family business management : JFBM. - Bingley : Emerald, ISSN 2043-6238, ZDB-ID 2652545-8. - Vol. 6.2016, 3, p. 225-250
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| Subject: | Family business | Literature review | Brand image | Reputation | Brand identity | Brand management | Organizational Viewpoint Framework | Markenführung | Familienunternehmen | Bibliometrie | Bibliometrics | Markenimage | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFBM-02-2016-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625328