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Danaher, Peter J.
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International journal of forecasting
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
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Using a nested logit model to forecast television ratings
Danaher, Peter J.
;
Dagger, Tracey
- In:
International journal of forecasting
28
(
2012
)
3
,
pp. 607-622
Persistent link: https://www.econbiz.de/10009659899
Saved in:
2
Forecasting television ratings
Danaher, Peter J.
;
Dagger, Tracey S.
;
Smith, Michael S.
- In:
International journal of forecasting
27
(
2011
)
4
,
pp. 1215-1240
Persistent link: https://www.econbiz.de/10009316791
Saved in:
3
Forecasting television ratings
Danaher, Peter J.
;
Dagger, Tracey S.
;
Smith, Michael S.
- In:
International journal of forecasting
27
(
2011
)
4
,
pp. 1215-1241
Persistent link: https://www.econbiz.de/10009290376
Saved in:
4
Comparing naive with econometric market share models when competitors' actions are forecast
Danaher, Peter J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10001172403
Saved in:
5
Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results
Danaher, Peter J.
- In:
International journal of forecasting
8
(
1992
)
4
,
pp. 613-626
Persistent link: https://www.econbiz.de/10001135283
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