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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising"
~subject:"Bibliometrics"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Bibliometrics
Advertising effects
100
Werbewirkung
100
Consumer behaviour
75
Konsumentenverhalten
75
Internet marketing
55
Online-Marketing
55
Werbung
52
Social Web
28
Social web
28
Brand management
25
Markenführung
25
Brand image
24
Markenimage
24
Gastronomie
12
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12
social media
10
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advertising
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Mobile marketing
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52
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Mattila, Anna S.
4
Jang, Soocheong
3
Bai, Billy
2
Hwang, Yoo Hee
2
Jeong, EunHa
2
Liu, Qing
2
Moschis, George P.
2
Yang, Bi
2
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amoako, George Kofi
1
An, Soontae
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1
Arnita, Devi
1
Arora, Taanika
1
Assaf, A. Georges
1
Bae, Young Han
1
Bakr, Yousra
1
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1
Barrichello, Alcides
1
Bayrak Meydanoğlu, Ela Sibel
1
Burnaz, Sebnem
1
Busser, James A.
1
Böhm, Stephan
1
Cassioli, Federico
1
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1
Chen, Ming-Hsiang
1
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Cordova-Buiza, Franklin
1
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1
Dodoo, Naa Amponsah
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Doe, Joshua Kofi
1
Duffett, Rodney Graeme
1
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1
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International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
158
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
117
Journal of marketing communications
111
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
96
Journal of promotion management : innovations in planning and applied research
55
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
41
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
36
European journal of marketing : EJM
35
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
19
The journal of consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
SpringerLink / Bücher
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
52
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
3
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
8
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
9
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
10
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
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