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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing"
~person:"Balachander, Subramanian"
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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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Monitoring the dynamics of brand equity using store-level data
Sriram, S.
;
Balachander, Subramanian
;
Kalwani, Manohar U.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10003557058
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