Monitoring the dynamics of brand equity using store-level data
S. Sriram, Subramanian Balachander & Manohar U. Kalwani
| Year of publication: |
2007
|
|---|---|
| Authors: | Sriram, S. ; Balachander, Subramanian ; Kalwani, Manohar U. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 2, p. 61-78
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003557058