//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Brand image
206
Markenimage
206
Consumer behaviour
159
Konsumentenverhalten
159
Brand management
139
Markenführung
139
Brand
66
Beziehungsmarketing
45
Relationship marketing
45
Designation of origin
35
Herkunftsbezeichnung
35
International marketing
27
Internationales Marketing
27
Gastronomie
24
Restaurant industry
24
Hotel industry
21
Hotellerie
21
Brand equity
19
Customer satisfaction
19
Kundenzufriedenheit
19
Marketing management
16
Marketingmanagement
16
Social Web
16
Social web
16
Advertising effects
15
Werbewirkung
15
Internet marketing
14
Online-Marketing
14
Brand loyalty
13
USA
13
United States
13
Viral marketing
13
Virales Marketing
13
Confidence
12
Personality psychology
12
Persönlichkeitspsychologie
12
Vertrauen
12
Country of origin
11
Dienstleistungsqualität
11
more ...
less ...
Online availability
All
Undetermined
46
Free
3
Type of publication
All
Article
64
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Language
All
English
64
Author
All
Balachander, Subramanian
2
Ge, Jiaye
2
Han, Heesup
2
Hwang, Jinsoo
2
King, Ceridwyn
2
Kwak, Hyokjin
2
Magnusson, Peter
2
Puzakova, Marina
2
Song, Hak-jun
2
Steenkamp, Jan-Benedict E. M.
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Zhang, Zhe
2
Ailawadi, Kusum L.
1
Andéhn, Mikael
1
Angle, Justin
1
Arli, Denni
1
Bang, Nguyen
1
Bianchi, Constanza
1
Bitner, Mary Jo
1
Breiner, Florian
1
Breugelmans, Els
1
Brown, Stephen Walter
1
Cacho-Elizondo, Silvia
1
Carlson, Kurt
1
Carvalho, Sergio W.
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
Choe, Ja Young
1
Choe, Yunseon
1
Christodoulides, George
1
Chua, Bee-Lia
1
Connors, Scott
1
Costello, John P.
1
Crombrugge, Michiel van
1
Cutright, Keisha M.
1
D'Antone, Simona
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
more ...
less ...
Published in...
All
International journal of hospitality management
International marketing review
Journal of marketing
Journal of business research : JBR
183
The journal of brand management : an international journal
166
The journal of product & brand management
154
Journal of retailing and consumer services
91
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of strategic marketing
29
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
25
International journal of consumer studies
24
European journal of marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of global marketing
20
Cogent business & management
19
Journal of the Academy of Marketing Science
19
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Young consumers : insight and ideas for responsible marketers
14
Global business review
13
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
5
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
6
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
7
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
8
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
9
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
10
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->