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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"The journal of product & brand management"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Subject
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand management
549
Markenführung
549
Consumer behaviour
468
Konsumentenverhalten
468
Brand image
450
Brand
257
Markenartikel
252
Beziehungsmarketing
159
Relationship marketing
159
Social Web
69
Social web
69
Internet marketing
60
Online-Marketing
60
Brand loyalty
54
Designation of origin
53
Marketing management
52
Marketingmanagement
52
Hotel industry
50
Hotellerie
50
Luxury goods
50
Luxusgüter
50
Advertising effects
48
Werbewirkung
48
Customer satisfaction
47
Kundenzufriedenheit
47
Emotion
45
International marketing
45
Internationales Marketing
45
Markentreue
41
USA
37
United States
36
Brand equity
34
Corporate Social Responsibility
32
Corporate social responsibility
32
Gastronomie
32
Restaurant industry
32
Confidence
31
Vertrauen
31
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Undetermined
300
Free
10
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Article
459
Book / Working Paper
3
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Article in journal
Conference paper
Aufsatz in Zeitschrift
462
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Conference proceedings
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Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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English
462
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Guzman, Francisco
10
Jang, Soocheong
6
Fetscherin, Marc
5
King, Ceridwyn
5
Zdravkovic, Srdan
5
Christodoulides, George
4
Han, Heesup
4
Hyun, Sunghyup Sean
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Broyles, S. Allen
3
Diamantopoulos, Adamantios
3
Gil Saura, Irene
3
Hakala, Ulla
3
Khan, Huda
3
Khan, Imran
3
Leingpibul, Thaweephan
3
Loureiro, Sandra Maria Correia
3
Papadopoulos, Nicolas G.
3
Rindell, Anne
3
Seo, Soobin
3
Song, Hak-jun
3
Sreejesh, S.
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Wong, IpKin Anthony
3
Ahmad, Fayez
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Bianchi, Constanza
2
Brexendorf, Tim Oliver
2
Choe, Ja Young
2
Davis, Donna
2
De Chernatony, Leslie
2
De Nisco, Alessandro
2
Dwivedi, Abhishek
2
Eastman, Jacqueline Kilsheimer
2
Fazili, Asif Iqbal
2
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Published in...
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International journal of hospitality management
International marketing review
The journal of product & brand management
Journal of business research : JBR
502
The journal of brand management : an international journal
377
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
115
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
85
Journal of international consumer marketing
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
The journal of consumer marketing
75
Journal of strategic marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of marketing
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
59
Journal of the Academy of Marketing Science
57
The IUP journal of brand management : IJBRM
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
462
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1
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10
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462
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
5
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
9
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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