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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~person:"Lee, Seoki"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
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2
Analysis of variance
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Brand sincerity
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Consumer behaviour
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Corporate social responsibility (CSR) interactivity
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Customer brand co-creation behavior
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Customer integration
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Service- Dominant logic
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Lee, Seoki
Jang, Soocheong
6
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Han, Heesup
4
Hyun, Sunghyup Sean
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Magnusson, Peter
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Westjohn, Stanford A.
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International journal of hospitality management
International marketing review
International journal of contemporary hospitality management
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon
;
Lee, Seoki
;
Boo, Soyoung
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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