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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~person:"Xiong, Lina"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Xiong, Lina
Jang, Soocheong
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Hyun, Sunghyup Sean
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International journal of hospitality management
International marketing review
European journal of marketing : EJM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
2
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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