"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Lina Xiong; Ceridwyn King; Rico Piehler
| Year of publication: |
2013
|
|---|---|
| Authors: | Xiong, Lina ; King, Ceridwyn ; Piehler, Rico |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 35.2013, p. 348-359
|
| Subject: | Employee brand understanding | Brand commitment | Employee based brand equity | Hospitality organizations | Internal brand management | Markenführung | Brand management | Arbeitsverhalten | Work behaviour | Mitarbeiterbindung | Employee retention | Markenimage | Brand image | Markenartikel | Brand | Personalmarketing | HR marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225771