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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of advertising research"
~person:"Ohme, Rafal"
~source:"econis"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of hospitality management
Journal of advertising research
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Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal
;
Ohme, Rafal
;
Boshoff, Christo
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
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