Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Year of publication: |
June 2016
|
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Authors: | Matukin, Michal ; Ohme, Rafal ; Boshoff, Christo |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 2, p. 205-216
|
Subject: | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception | Emotion |
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