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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Online-Marketing"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Online-Marketing
Work behaviour
Konsumentenverhalten
3,272
Relationship marketing
980
Beziehungsmarketing
978
Hotel industry
946
Hotellerie
945
Innovation
917
Firm performance
854
Unternehmenserfolg
854
Brand management
822
Markenführung
822
Customer satisfaction
695
Kundenzufriedenheit
694
Brand image
684
Markenimage
684
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674
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672
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652
United States
652
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639
Social web
639
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603
Innovationsmanagement
602
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531
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507
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504
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504
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Emotion
477
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Marketingmanagement
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Advertising effects
453
Werbewirkung
453
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452
Unternehmensgründung
452
China
431
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429
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383
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Case study
Konferenzbeitrag
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3,836
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Sammelwerk
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Conference paper
20
Conference proceedings
5
Fallstudie
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Han, Heesup
37
Mattila, Anna S.
33
Jang, Soocheong
32
Laroche, Michel
29
Ko, Eunju
23
Kim, Woo Gon
17
Cleveland, Mark
16
Wong, IpKin Anthony
15
Bartikowski, Boris
14
Diamantopoulos, Adamantios
14
Law, Chun Hung Roberts
14
Valette-Florence, Pierre
14
Balaji, M. S.
13
Richard, Marie-Odile
13
Seo, Yuri
13
Wu, Luorong
13
Filieri, Raffaele
12
Kim, Seongseop
12
Line, Nathaniel D.
12
Liu, Qing
12
Shukla, Paurav
12
Wei, Wei
12
Dwivedi, Yogesh Kumar
11
Flavián Blanco, Carlos
11
Jeong, EunHa
11
Lu, Lu
11
Septianto, Felix
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Zhang, Lu
11
Beatty, Sharon E.
10
Chebat, Jean-Charles
10
Gursoy, Dogan
10
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Qu, Hailin
10
Casaló, Luis V.
9
Dennis, Charles
9
Kukar-Kinney, Monika
9
Lee, Seoki
9
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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International journal of hospitality management
Journal of business research : JBR
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of retailing and consumer services
2,006
International journal of consumer studies
790
Applied economics
729
Psychology & marketing
697
Journal of business ethics : JOBE
632
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
The economic journal : the journal of the Royal Economic Society
549
European journal of marketing : EJM
442
Tourism management : research, policies, practice
423
Management science : journal of the Institute for Operations Research and the Management Sciences
408
The journal of product & brand management
406
Asia Pacific journal of marketing and logistics
405
Journal of marketing management : MM
393
Cogent business & management
392
The journal of brand management : an international journal
390
International journal of contemporary hospitality management
378
Journal of marketing research : JMR
368
Technological forecasting & social change : an international journal
366
Journal of travel and tourism marketing
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
335
Fiscal studies : the journal of the Institute for Fiscal Studies
332
Economics letters
327
Journal of international consumer marketing
327
Journal of marketing
322
Journal of retailing
320
The service industries journal
319
Regional studies
318
The international review of retail, distribution and consumer research
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
International journal of retail & distribution management
313
Marketing letters : a journal of research in marketing
306
Journal of hospitality marketing & management
298
Journal of fashion marketing and management
297
Journal of the Academy of Marketing Science
297
The journal of services marketing
291
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ECONIS (ZBW)
3,836
Showing
1
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10
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3,836
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date (newest first)
date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
I am passionate therefore I am : the interplay between entrepreneurial passion, gender, culture and intentions
Kyriakopoulos, Panagiotis
;
Herbert, Kendall
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014544980
Saved in:
4
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
5
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
9
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
10
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
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