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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Balaji, M. S."
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenartikel
Social Web
Consumer behaviour
12
Beziehungsmarketing
8
Relationship marketing
8
Dienstleistungsqualität
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Viral marketing
4
Virales Marketing
4
Beschwerdemanagement
3
Brand management
3
Complaint management
3
Markenführung
3
Airbnb
2
Brand image
2
Confidence
2
Customer participation
2
Environmental consciousness
2
Hotel industry
2
Hotellerie
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
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2
Social values
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Soziale Werte
2
Umweltbewusstsein
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Word-of-mouth
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Airline
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Article in journal
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12
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English
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Balaji, M. S.
Han, Heesup
74
Mattila, Anna S.
39
Jang, Soocheong
34
Laroche, Michel
28
Law, Chun Hung Roberts
28
Ko, Eunju
23
Wong, IpKin Anthony
23
Hyun, Sunghyup Sean
21
Kim, Woo Gon
17
Line, Nathaniel D.
17
Cleveland, Mark
16
Gursoy, Dogan
16
Hwang, Jinsoo
16
Wu, Luorong
16
Hanks, Lydia
15
Kim, Seongseop
15
Zhang, Lu
15
Diamantopoulos, Adamantios
14
Richard, Marie-Odile
14
Chua, Bee-Lia
13
Law, Rob
13
Miao, Li
13
Qu, Hailin
13
Valette-Florence, Pierre
13
Wei, Wei
13
Yu, Jongsik
13
Bartikowski, Boris
12
Foroudi, Pantea
12
Heo, Cindy Yoonjoung
12
Kim, Jinkyung Jenny
12
Kim, Wansoo
12
Krishen, Anjala S.
12
Liu, Qing
12
Lu, Lu
12
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Jeong, EunHa
11
So, Kevin Kam Fung
11
Teng, Lefa
11
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Published in...
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International journal of hospitality management
Journal of business research : JBR
Journal of hospitality marketing & management
Journal of travel and tourism marketing
The journal of consumer marketing
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
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ECONIS (ZBW)
12
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date (oldest first)
1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
4
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
5
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
6
How psychological and contextual factors contribute to travelers' propensity to choose green hotels?
Yadav, Rambalak
;
Balaji, M. S.
;
Jebarajakirthy, Charles
- In:
International journal of hospitality management
77
(
2019
),
pp. 385-395
Persistent link: https://www.econbiz.de/10011988659
Saved in:
7
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
8
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
9
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
10
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
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